So you’re writing copy for your Gen-Z targeting post and in the market for a content writer but pale at the sight of content writer rates? AI-Generated Content writers, such as OpenAI’s GPT-3 and GPT-4, have significantly influenced many online areas. The most notable impact appears in content creation, where these AI models drive the creation of AI writing assistants. These assistants slash workflows by performing needed but tedious actions like generating text and composing viable content calendars in seconds. They save time and create high-quality content without the need for human writers, transforming content production methods.
As more large and small businesses adopt large language AI models for content generation, questions arise: How does AI-created content truly affect SEO? Can AI improve my search engine rankings? Lastly, is it smart to rely solely on AI-content generators?
In this post, we’ll explore the pros and cons of powerful tools like AI-generated content and its relationship with search engine results pages.
What makes AI-Generated Content Writers ‘Different’?
Picture this: Software tools, like ChatGPT (and a bunch of its friends), are now writing stuff that sounds just like us. From catchy tweets to full-blown articles, these AI technology mavens are showing they’ve got some serious writing chops.
And it’s not just about spitting out words. They can suggest cool topics, draft outlines, and even do the nitty-gritty research. Sounds like a dream assistant, right?
But, and there’s always a “but” while AI is super cool, it’s not all sunshine and rainbows. Let’s talk about the good, the bad, and the kind of quirky.
Google’s & Large Language Models: Rules of The Game
Google’s John Mueller states that they view a wide range of AI-generated content as spammy. Google’s not super thrilled about it because it tends to break their rules. But here’s the twist: Google isn’t saying a hard no to AI content. In fact, they might even warm up to it down the line.
Now, if you’re thinking of using some AI magic for your content, you’ve got to keep some hard and fast guidelines in mind.
- Nobody likes to read content from a robot. So, make sure to take a scrutinizing eye towards stiff language as well as make time for a tone pass.
- Get rid of the re-runs. Using the same words over and over again feels like we’re stuck in the movie “Groundhog Day”. Remember, these tools are language learners—they’re not actually thinking and feeling. They just give a response that they *think* fits, kind of like making a good guess.
- It could be wrong, too. AI, can make mistakes, often because its systems rely on incomplete or inaccurate data. However, as AI interacts with more data, its accuracy improves.
So yes, AI-created content can score big on Google, but only if it’s top-notch and follows Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principles.
If you’re thinking of going the AI route, you should make sure the content feels fresh, relevant, and is something your audience will resonate with (and if you’re thinking about gaming the system with AI? Not going to work at all [link]. Best to keep it real, informative, and engaging!)
Recommended AI-Generated Content Strategies For Google
For the sake of clarity, Google just changed its guidelines on those using ai content writers for their websites to create content that truly matters. You don’t need to be a Google AI consultant to figure out the “Who, How, and Why” of the whole thing.
The “Who” is all about giving a shoutout to the content creator. The “How” wants you to spill the beans on your methods, especially if you’ve got some AI content going on. And the “Why”? Well, make sure you’re crafting content to genuinely help folks out, not just to climb the search ranks.
Stick to this, and you’ll align yourself with the kind of content that Google loves, AI-generated or not.
Here are some expert tricks to boost the ranking of AI-generated blog content on the SERPs.
✅ Be the Editor-in-Chief
Imagine AI as a budding writer. It gives you a draft, but you, with your expertise and human touch, need to refine it. This involves ensuring the tone fits, facts are accurate, and the content flows seamlessly.
Basically, adding the soul to the skeleton AI provides!
✅ Keyword Play
Keywords are pivotal for SEO. Hoping to reach potential customers in your target audience about your products and services? AI can generate a list of potential keywords but weaving them naturally into the narrative? That’s where you come in. It’s like knowing the ingredients for a recipe but ensuring they blend well to make a delicious dish.
✅ The Fake News Factor
The internet’s a wild place, filled with truths, half-truths, and outright myths. When AI is scouring the web for info, it might stumble upon and use less-than-accurate sources. So, even if it says something with confidence, it’s always good to double-check.
Think of it as that friend who believes every urban legend they hear – entertaining, but not always factual!
✅ Optimized Content Is King
If you’re aiming for that SEO gold, you’ve got to up your content game. Think about peppering in the right keywords, emphasizing local searches in your strategy, playing around with those meta tags, and making sure your links lead to the right places.
And don’t forget to make it look pretty and readable! Nail all these, and not only will your content climb the search result ladder, but you’ll also see more folks stopping by, more interest, and hopefully, more sales. It’s like giving your business a little boost towards its big dreams!
✅ Mind The (Content) Gap
When diving into content creation, it’s not just about writing; it’s about writing the right stuff. You want your content to stand out on Google, right? That means you can’t just rehash old topics; you need to find fresh angles or explore uncharted territories.
Think of content gap analysis as your GPS, guiding you to find what’s missing in the vast landscape of content out there. It’s about understanding your audience’s journey, from the moment they discover you to when they’re loyal fans.
Basically, look at what you’ve written, but also snoop around your competitors.
What are they doing? Can you do it better? Then, there’s Google’s first page – that’s the golden ticket. Check out who’s up there, see what they’re saying, and find your unique voice to address what’s missing.
Remember, it’s not about copying; it’s about innovating and filling the gaps. And hey, if you’re ever in doubt, there are cool tools like SEMRush or Ahrefs to give you a helping hand!
🤔 How Does Google Feel About AI?
Ever wondered if Google penalizes content created by AI? Google has stated they don’t have an issue with AI content, yet many SEO professionals remain skeptical, fearing potential penalties. The crux of the matter isn’t AI versus human content; it’s about content quality.
If content, regardless of its origin, doesn’t offer value or is superficial, that’s what may negatively impact its ranking. The debate continues, but quality remains paramount.
😏 Can search engines detect AI-generated content?
Google has the capability to detect AI-generated content, especially if it breaches its spam guidelines. Yet, the focus is on content quality, not its origin. If AI-produced content maintains a high standard, Google won’t have an issue.
However, if the AI content falls short in originality, quality, or user-friendliness, it risks penalties. The takeaway? While Google can detect AI content, the key is for creators to use AI tools wisely, enhancing content quality while blending their expertise and creativity.
Final Words
So, you don’t have to ask again if AI-generated content ranks. It is all about the quality and the value of the content. If you are helping the readers, providing authentic information, and keeping the content user-friendly, you don’t have to be worried about penalties from search engines.
