If you run a business or create courses, you know it’s not just about selling stuff. It’s really about understanding what people need and meeting them right where they are. Just like people try to better themselves, your business can also grow and get better by using something called SEO. This is a way to help more people find your website by appearing higher up in search results like on Google.
Before we dive in, think about this: Are you ready to make your business more visible online? Are you okay with being known as an expert in what you do?
If you said yes to these, then you’re in the right place!
Let’s explore how SEO can work hand-in-hand with a famous idea called Maslow’s Hierarchy of Needs.
Crawl Accessibility: The Basic Needs of Your Website
First things first, every journey begins with a single step, and for your website, it means making sure it can be found and read easily by Google.
This is known as crawlability and indexability.
Imagine trying to walk on a path that’s easy to see and follow—that’s what you want for your website! Make sure there are no broken links or errors, and that everything is connected properly inside your website.
If your website is easy for Google to read and understand then that means it will show up better in search results. Naturally, this can lead to more people visiting your site because it’s now easier for them to find. Some studies have shown that making your website easier to navigate can increase the number of pages Google stores by up to 25%!
Improving crawlability and indexability means making sure search engine programs, like Googlebot, can find and understand your site. Making your site easy for these programs involves having a well-set-up website structure, no confusing redirects or mistakes in your URLs, and links within your site that help move around easily.
Some easy wins that come with improving crawlability include but are not limited to:
Better Chance of Being Noticed: If your website is easy for search engines to read and understand (crawlability), it can get noticed more by these search engines. For instance, a study by Moz showed that making your website easier to navigate could help search engines recognize 25% more of your pages.
More Visitors From Search Results: When your website is set up in a way that search engines can easily explore, more people can find your site when they search for topics related to what you offer. This could lead to a 12% increase in the number of visitors coming from search results.
People Stick Around Longer: If your website is easy to move around and people can find what they need quickly, they’re likely to stay longer and not leave right away. Research has shown that making your website easier to navigate can lower the number of people who leave quickly by 10-15%.
More Actions Taken on Your Site: When more people can find and enjoy your website, things like signing up or buying something tend to happen more often. HubSpot found that making these improvements can boost these actions by up to 14% because people can find what they’re looking for faster.
Quick Updates Get Noticed Faster: When you make changes to your website, like adding new products or articles, making sure your site is easy for search engines to read can help these updates get noticed quicker. This might mean that changes you make can help improve where you show up in search results faster than before, sometimes even changing from taking days to just hours.
Choosing the Right Words: Helping People Find You
Choosing the right keywords is like choosing the right words to make new friends. You want to use words that fit what people are looking for. This part of SEO helps make sure that when someone searches for something you offer, your website shows up. It’s all about matching your website with what people need.
If you do this well, your website will not only attract more visitors but also the right kind of visitors who are really interested in what you have to offer.
So, using SEO with Maslow’s ideas is all about understanding and meeting the needs of your website visitors, from making sure they can find your site to making sure they enjoy visiting.
By improving these things, your website can attract more visitors, make them happy, and even turn them into customers!
Understanding technical SEO is crucial for a successful online presence. From site speed to crawlability, it all impacts user experience and ranking. Remember, Google loves sites that are easy to understand and quick to load. #TechnicalSEO #GoogleRanking #UserExperience
— Vaibhav Rajawat (@rajawatVaibhav) April 25, 2024
Building Connections: Making Your Website a Nice Place to Visit
Your website’s content is super important—it’s what keeps people interested and coming back. Good content is like making your website a comfy and inviting place for your visitors (and soon-to-be customers).
You want your content to earn respect and show that you really know your stuff. This means using the right keywords, which are the terms people type into search engines like Google when they’re looking for something. By using these keywords smartly, your content will not only be more visible to your desired audience but also more interesting to read.
When you line up your content with what people are actually searching for, you create a stronger connection with the reader and, importantly, help solve whatever problem or concern they may be faced with.
Remember, the better your content and the easier it is to find and read, the more likely people are to stick around.
Ready to boost your website and make it the best it can be? Join us at Holistic & Co. where we can help you every step of the way.
Sign up for a free consultation so we can get started on making your website as amazing as you are!
