First off, I get it: Myspace certainly isn’t in vogue these days. That said, I do believe it’s easy to master SEO & social ads by looking at Myspace in its heyday.
Think back to those MySpace days, when your page wasn’t just a profile, but a reflection of your personality, interests, and style. Fast forward to today, where the fusion of Facebook/Instagram Ads and SEO serves as the adult equivalent, offering sophisticated tools to not only declare our digital identity but to ensure it’s seen, heard, and felt across the web.
Just as we meticulously curated our MySpace profiles to stand out, combining Facebook/Instagram Ads with SEO strategies enables us to project our most authentic selves, ensuring our message resonates clearly and compellingly.
My clients (early-stage SaaS): we already tried marketing. It doesn't work.
— Olena Bomko (@olenabomko) April 15, 2024
Me: what did you try?
My clients: we tried ads.
Me: 😤 Marketing isn't ads. Marketing doesn't start with ads.
Ads amplify what already works. You can't run ads without a clear website, social…
Customizing Your Digital Space: SEO as Your Myspace Layout
Transitioning from the eclectic customization of early-aughts social media pages to the strategic targeting of Facebook/Instagram Ads, we find a powerful mechanism for pinpointing our tribe amidst the vastness of the marketing noise.
Take a second and imagine that you somehow came into possession of the exact verbiage and intent with which your target audience voiced a problem they’re experiencing. You’d not have everything you’d need to address that problem while meeting them where they’re at, but you would have the solution to every one else in a similar situation.
Powerful converting ads coupled with SEO – this approach transcends the scattergun visibility of yesteryears, focusing instead on creating resonant echoes that reach the ears of those genuinely interested in our story. This tailored discovery ensures that every ad click and search result feels like finding a long-lost friend, someone who “gets” us, making our web presence not just visible but vibrantly aligned with our true audience.
Setting the Tone: Facebook/Instagram Ads as Your Profile's Background Music
We’ve already talked about how SEO is like the foundation of your Myspace Profile, the equivalent of a perfectly coded layout, complete with glittering cursors and carefully chosen background images, all designed to showcase your unique brand personality.
According to Hootsuite Social Trends, the number of social media users over time, marked a consistent quarter-on-quarter growth in global social media users from January 2021 to October 2022. Increasingly, conventional search methods such as Google and Bing are losing market share to social media like Facebook, Instagram, and DEFINITELY Tik Tok.
Facebook continues to be a cornerstone of the online experience for many, boasting 2.93 billion monthly active users — that’s 36.7% of the global population engaging with the app monthly. Even amidst a year of ups and downs, Facebook’s status as one of the world’s most esteemed brands stands firm. For those considering Facebook as an advertising platform in 2023, it’s important to be well-informed about the current landscape of social channels.
Ranking as the world’s eleventh most visited website, holding the title of the fourth most favored social media destination, and reigning as the most downloaded application globally, the allure of Instagram as an advertising space is clear.
What’s also clear is the fact that it’s an invaluable tool for learning how your audience thinks and what they’re interested in. In other words, an SEO goldmine.
Together, SEO and Facebook/Instagram Ads make for a digital presence that isn’t merely another blip on the radar, but rather a siren song amidst the vast sea of content, compelling your audience to navigate towards you. Each click, like, or share is akin to an encore at a concert where your brand headlines—every engagement is a fan singing along, every conversion a chorus joined in unity.
This isn’t just marketing; it’s the creation of a community, an experience, an identity that resonates deeply and memorably, just like the best of Myspace pages once did.
A well-executed marketing strategy that marries Social Ads with comprehensive SEO can benefit several key metrics —
Increased Traffic: Social Ads can immediately attract traffic to your site with their visual appeal and targeted messaging, while SEO builds and sustains organic traffic over time. By using demographic and psychographic targeting on platforms like Facebook and Instagram, you can drive a more relevant audience to your website, which is further bolstered by SEO-driven content that ranks well for key search terms.
Higher Engagement Rates: Effective Social Ads engage users by offering content that aligns with their interests and encourages interaction. SEO complements this by ensuring that your website content is engaging and valuable, leading to longer session durations and lower bounce rates, indicating a positive user experience.
Improved Conversion Rates: With Social Ads, you can implement retargeting campaigns to reach users who have already shown interest in your products or services, which often leads to higher conversion rates. SEO enhances the credibility and trustworthiness of your site, which is crucial for converting organic traffic.
Greater Brand Awareness: Social Ads increase visibility quickly and can be shared, commented on, and liked, exponentially increasing your brand’s reach. SEO also contributes to brand awareness as your website appears more frequently in search results for relevant queries.
Quality Lead Generation: By utilizing Social Ads, you can collect leads directly through forms and calls-to-action within the platforms. SEO attracts leads that are actively searching for solutions, which often results in higher quality leads due to the intent behind their search queries.
Cost-Effectiveness: SEO is known for providing one of the highest ROIs in digital marketing due to its long-term benefits. When combined with the precise targeting options of Social Ads, which allows for better control over ad spend, the overall strategy becomes highly cost-effective.
Increased Backlinks: Social media content that gains traction can lead to increased mentions and shares across the web, which can translate into more backlinks for your website, a critical factor in SEO.
Better Search Rankings: While social signals from Social Ads are not direct ranking factors, the increased traffic and engagement can have a positive indirect effect on your site’s search rankings.
Enhanced Customer Insights: The data from Social Ads campaigns can reveal insights about customer preferences and behavior, which can be used to optimize both your social advertising and SEO content strategy.
Improved Local Visibility: For local businesses, Social Ads can be geo-targeted to reach local customers, while local SEO ensures that your business shows up in local search queries and on Google Maps.
“Gen Z is turning toward social media as a search engine, seeking quick, relatable answers amid dissatisfaction with Google's results”https://t.co/feTZ8rRGiH
— Internet Accountability Project (IAP) (@The_IAP) April 11, 2024
Now it’s your turn to step into the spotlight and share your brand’s story with the world. If the thought of combining the dynamic power of Facebook/Instagram Ads with the enduring strength of SEO feels like venturing into uncharted digital territories, you’re not alone. That’s where we come in.
Holistic & Co. is here to guide you through this journey, transforming your digital aspirations into tangible successes.
We invite you to sign up for a consultation call with our experts, where we’ll delve into the essence of your brand and craft a strategy that not only resonates with your audience but also amplifies your message across the digital landscape.
Contact us today, and together, let’s create a digital stage that welcomes your audience into an unforgettable story—yours.
Still learning Holistic Marketing and what’s needed to thrive in SEO? Click here to learn about the nuances of marketing to Gen Z or check out our post on what to look for when attempting to rank AI content.
